New Type Central started from experience and observation of businesses large and small.

Working inside the top interactive agencies, we watched hundreds of clients pay for a content management system (CMS) to update their sites internally. Then, we saw those systems go completely unused.

We also found that the interactive agencies rarely have the time or resources to provide ongoing updates for clients. We partner with interactive agencies so they can offer this crucial service to their clients. We also work directly with companies who have the site, but no one to update it.